Thursday, September 5, 2013

"SEO Specialist"

Functional Area:
Search Engine Optimization (SEO)

Total Position:
Job Type:
Full Time/Permanent ( First Shift (Day) )

Job Location:
Karachi, Pakistan

Minimum Education:
Bachelor's Degree

Degree Title:

Career Level:
Experienced (Non-Manager)

Required Experience:
2 Years - 5 Years

Job Description:
The SEO/SMO Analyst is responsible for implementing SEO and social media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility
· Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
· Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
· Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
· Administer search engine programs(XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
· Help to create and support marketing content to socialize and use for social media purposes (e.g.customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
· Implement link building campaigns in coordination with client SEO goals
· Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
· Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
· Research and administer social media tools in support of clients social media strategy
· Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
· Monitor and evaluate search results and search performance across the major search channels
· Communication to team and management on project development, timelines, and results
· Work closely with the other teammembers to meet client goals
Professional Competencies
· Passion for SEO and Internet marketing
· Outstanding ability to think creatively, and identify and resolve problems
· Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
· Ability to clearly and effectively articulate thoughts and points
· High levels of integrity,autonomy, and self-motivation
· Excellent analytical,organizational, project management and time management skills
Professional Skills & Qualifications
· 1 - 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
· Proficiency in MS Excel,PowerPoint, and Word
· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
· Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
· Experience working with CMS and building/administering content in CMS environments
· Desired: Knowledge of HTML/CSS and website administrations
· BS/BA degree preferred

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